Kaizen Podcast Episode 3 - The Future of Advertising... Using Trends to Launch Global Brands
In today’s show I am delighted to present Jo Booth, an advertising Strategic Director who has worked with some of the top ad agencies in the world and launched global brands in China and Russia.
In this episode you are going to learn:
What global trends are affecting ad agencies, brands and consumers
How ad agencies and brands can adapt to this disruptive landscape
Leadership insights gained working with top ad agencies and global brands
And how you can position your business to surf the wave of change, rather than being swept away by it